The Refinery Blog

The Refinery Blog

The Power of Buyer Personas for Multifamily and Ecommerce Success
Krista Myles Krista Myles

The Power of Buyer Personas for Multifamily and Ecommerce Success

The journey to creating effective buyer personas may require effort, but the payoff is substantial. Not only will your marketing campaigns become more focused and effective, but you’ll also forge stronger connections with your customers—leading to sustained brand growth and a loyal customer base.

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Tips to Boost eCommerce Conversion Rates
Krista Myles Krista Myles

Tips to Boost eCommerce Conversion Rates

If you're running an ecommerce business, you know that traffic alone isn't enough. What really matters is conversion—turning those casual browsers into paying customers.

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The Power of Email Marketing
Krista Myles Krista Myles

The Power of Email Marketing

Email marketing continues to be a powerful tool for ecommerce brands to learn more from their audience, build connections and drive results.

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