The Refinery Blog
The Refinery Blog
The Power of Buyer Personas for Multifamily and Ecommerce Success
The journey to creating effective buyer personas may require effort, but the payoff is substantial. Not only will your marketing campaigns become more focused and effective, but you’ll also forge stronger connections with your customers—leading to sustained brand growth and a loyal customer base.
Tips to Boost eCommerce Conversion Rates
If you're running an ecommerce business, you know that traffic alone isn't enough. What really matters is conversion—turning those casual browsers into paying customers.
Are You Black Friday Ready?
Not sure where to start in building your Black Friday strategy? Need additional hands to get everything done? Visceral Ore provides strategy, design, and execution to ecommerce brands.
5 Ways to Use Seasonal Events to Promote Your Apartment Property
Read our 5 ways seasonal events can be used to promote your property and provide marketing content your team can use.
5 Back-to-School Events for Your Apartment Residents
Here are five great back-to-school event ideas that can help create a sense of community and attract new residents to your multifamily apartment property.
Create a Thriving Apartment Community with Brand Evangelists
Brand evangelists are more than just satisfied residents – they're enthusiastic supporters who go above and beyond to promote and advocate for your apartment property.
Local SEO for Apartments: Google Business Profile
Including local SEO in your marketing strategy can significantly boost your visibility and drive more qualified leads.
The Value of Print Marketing Materials in the Digital Age
However, in multifamily it's crucial to recognize that print materials continue to play a vital role in creating lasting impressions and driving engagement.
SEO Ranking for Your Apartment Community
Search Engine Optimization (SEO) is paramount for your apartment community's website and can help you compete effectively in your local market.
Reputation Management Vital for Multifamily Success
As owner-operators or property managers, you’ll want to keep a watchful eye on your apartment complex's online presence, as it can have on resident satisfaction and overall leasing success.
Apartment Ad Strategy Part 2: Meta & OTT
Apartment Property Ad Strategy: Part 1
Dive into the world of ad strategy & understand these two powerful options: Google Ads and internet listing sites.
Top 10 Holiday Resident Events
Hosting holiday events at your multifamily community can help create a sense of belonging and festive spirit among residents. Read our 10 great holiday ideas you can incorporate into your resident event calendar.
Why Invest in an ILS?
Listing your apartment on ILS is important to reach renters in each stage of the buyer’s journey.
10 Thanksgiving Ideas For Your Apartment Community
With just a few short weeks until Thanksgiving, we put together 10 simple ideas for your leasing office team to plan and execute.
How AI Is Revolutionizing Multifamily Operations
Social Media Strategy for Your Apartment Property
For apartment properties, social media marketing has become a cornerstone of success.
The Power of Email Marketing
Email marketing continues to be a powerful tool for ecommerce brands to learn more from their audience, build connections and drive results.
The Importance of Internal Marketing
Internal marketing is a powerful tool for building a strong company culture and ensuring that employees are aligned with the company's objectives.
Brand Evangelism Matters
Brand evangelism is everywhere, and it’s the single most important concept to growing a successful brand.