The Importance of Internal Marketing

Internal marketing, also known as employee marketing, is a powerful tool for building a strong company culture and ensuring that employees are aligned with the company's objectives. While many companies focus on marketing their products and services to external customers, internal marketing focuses on promoting the company's values, goals, and mission to its employees.

Sample meeting flyer for internal marketing strategy.

According to a survey by the Society for Human Resource Management (SHRM), companies that have a strong internal marketing program are more likely to have higher employee engagement, better retention rates, and higher overall productivity.

Building a Strong Company Culture

One of the key benefits of internal marketing is that it helps to build a strong company culture. When employees are not only informed about the company's values and mission but are ignited by it, they are more likely to feel a sense of purpose and belonging. This can lead to higher levels of job satisfaction and better retention rates.

Research has shown that a strong company culture is linked to higher levels of productivity and overall business performance. A recent article published by Deloitte has this to say about culture: “When business strategy, organizational levers, and workforce behaviors are aligned, culture becomes a powerful driver for success.” Internal marketing isn’t just good for the emotional connectivity of your team, but it’s good for your bottom line as well.

Creating a Sense of Community

Internal marketing helps to create a sense of community among employees by providing them with the connective tissue that brings people together. When teams are all aligned on their goals and their purpose, they are more likely to feel part of something bigger than themselves. This can lead to increased collaboration, better teamwork, and a stronger sense of shared purpose.

If you’ve ever been on a team in which there are silos, leadership who openly discredit one another, or constantly pivoting directions, you know how damaging those things can be to a team dynamic. Internal marketing and alignment encourage cross-functional brainstorming and collaboration, innovative ideas, productivity, and excitement.

Encouraging Employee Engagement

Employee engagement is another key benefit of internal marketing. When employees are engaged, they are more likely to be motivated, productive, and committed to the company's goals. Internal marketing can help to increase employee engagement by providing employees with regular updates about the company's performance, goals, and initiatives.

This is bigger than your run-of-the-mill all-hands meeting once per quarter. Your employees should see their work reflected in the success of the company, in achieving goals set forth by the organization – big or small. When employees see their influence on the broader scale of the business, they’ll feel connected to the numbers. They’ll feel ownership and a responsibility to make a difference in those times that need a bounce-back.

If you’re ready to enrich your team with internal marketing efforts designed to increase your culture and ignite the best parts of your brand, contact the Visceral Ore team today.

Growth begins with authenticity; authenticity begins with a strong brand.