5 Ways to Use Seasonal Events to Promote Your Apartment Property
Heading into the end of summer and the start of fall, now is the time to start planning your back-to-school, Halloween, Thanksgiving, and Christmas community events. Organizing seasonal events is not just about supporting your current residents; it’s also an effective marketing strategy that can set your apartment complex apart from the competition and create excitement for prospects looking for a new community.
Below are 5 ways you can use seasonal community events to increase traffic and market your property.
Shows Community Engagement
Community events demonstrate that your property is more than just a place to live; it’s a community that cares about its residents. This can be a significant selling point for potential renters who are looking for a supportive and engaged community.
Highlights Amenities
Hosting events provides a natural way to showcase your complex’s amenities, such as pools, outdoor spaces, and community rooms. It also highlights any unique services you offer, such as educational workshops or community partnerships.
Creates Shareable Content
Events are a great source of content for your marketing channels. Photos and videos from your events can be shared on your website, social media, and in newsletters, helping to boost your online presence and engage with both current and potential residents.
Builds Referrals
When residents have positive experiences at your events, they’re more likely to share those experiences with friends and family. Word-of-mouth referrals can be incredibly powerful in attracting new residents. Consider having a QR code posted in your leasing office or community rooms for residents to instantly share a Google review of your property.
Enhances SEO
Writing about and promoting your events on your website can help improve your SEO. Keywords such as “community events” and geolocation keywords can be naturally integrated into your event descriptions and blog posts, helping to increase your visibility in search engine results.
Building a sense of community and engagement at your multifamily property is important to retain good tenants and foster a culture your property management team can identify with. Not only does it have esoteric value, but also technical value in providing SEO and social media content to reach a wider audience and targeting more prospective tenants. Contact Visceral Ore today for a free consultation if your on-site team is struggling to handle coordinating events and promoting the property across digital channels. We’ll work with you to align and execute.
