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All-Inclusive Marketing: Phoenix Development
Phoenix Development Company needed marketing coverage during a property management transition.
A partnership to make their property shine.
+86%
Conversion Increase
Optimized Google Ads campaigns increased conversions by 86%
3.9K
Facebook Page Clicks
Average 3.9k clicks through to Pullman's Facebook page from organic and paid campaigns.
44%
Engagement Rate
Average 44% engagement rate on the website across all channels.
Social Media Management
The Pullman residents are passionate about their community and the team is focused on developing strong partnerships with local businesses. We aligned the social media strategy with their culture - promoting local events, walkable activities, and highlighting local businesses.
Website & SEO
We updated their website to include more landing pages, redesigned page layouts, and added blog articles to increase ranking for targeted local keywords. We brought the website into CPRA compliance and added trackable QR codes on all print material.
Google Ads
Our Google Ad campaign adjustments eliminated unqualified clicks per month, saving hundreds of ad spend dollars. We honed in on high-value clicks and streamlined their conversions to focus on valuable, in-market website actions.
Local Media Buys
When Pullman received the honor of Best of the North Bay 2024 - Apartment Living, we oversaw the design and execution of their media package. This included email blasts, print and digital ads, and radio ad consulting. We also promoted their achievement across all marketing channels.
All-Inclusive Marketing
Results
Through our work with the Phoenix Development team and their incoming property management team, we successfully saw them through their transition with increased traffic to the property, saved their team valuable time, and optimized their marketing channels to save ad spend.
In Their Words...
"Working with Krista at Visceral Ore has been seamless. From the initial consultation to project execution, Krista's professionalism, creativity, and attention to detail have been outstanding. She adeptly adhered to our brand guidelines while delivering content that hit the mark."
